GLAAD, an LGBTQ advocacy group, applauded the genderless toy potato. Hasbro, the company that’s made the potato-shaped plastic toy for nearly 70 years, is giving the spud a gender neutral new name: Potato Head. “It’s setting this new standard,” Mierzejewski said.
Potato Head is one of the biggest brands to do so. Barbie maker Mattel released a gender-neutral doll line in 2019.
And American Girl is now selling a boy doll.ĭropping the “Mr.” from its brand name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. The Thomas the Tank Engine toy line added more girl characters. “But kids like to see themselves in the toys they are playing with.”īarbie, for example, has tried to shed its blonde image and now comes in multiple skin tones and body shapes. “It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. Many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families. POTATO HEAD aren’t going anywhere and will remain MR. Hasbro, the company that’s made the potato-shaped plastic toy for nearly 70 years, is giving the spud a gender neutral new name: Potato Head. “While it was announced today that the POTATO HEAD brand name & logo are dropping the `MR.’ I yam proud to confirm that MR.
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